TVS Motor Company has crossed a milestone that very few Indian two-wheeler brands have managed. TVS electric scooters hit 10 lakh sales milestone, with 10,04,148 units retailed as of June 11, 2026, comprising the iQube and the newly introduced Orbiter.
TVS electric scooters hit 10 lakh sales milestone, and the company becomes only the second electric two-wheeler maker in India to reach this figure. Ola Electric became the first brand to reach sales volumes of over 10 lakh units, having hit the milestone during late March 2026. TVS quickly managed to follow suit after only about two-and-a-half months; judging by the current pace of sales, TVS is likely to close the gap soon.
For those watching the Indian electric vehicles market, it is a rather important milestone not only for TVS itself but also for the market overall.
Why This 10 Lakh Milestone Matters
Here is what these numbers mean in context.
The iQube took over three years to reach its first 1 lakh sales. But the next 1 lakh came in just 10 months. Each subsequent lakh has arrived faster than the one before, a clear sign of both improving products and a rapidly expanding EV buyer base in India.
Between January 1 and June 11 alone, TVS retailed 2,19,232 electric scooters. The latest 1 lakh-unit milestone was achieved in just 75 days, translating to an average of approximately 1,333 electric scooters sold every single day. That is not a one-off festive spike. That is sustained, daily momentum.
How TVS Electric Scooters Hit 10 Lakh Sales Milestone
The path to 10 lakh was not a straight line. TVS launched the iQube in January 2020, initially targeting only a handful of cities. Early growth was slow. The scooter found limited acceptance compared to the aggressive marketing of Ola Electric and the tech-forward positioning of Ather Energy.
What changed the trajectory was a combination of product upgrades, pricing strategy, and distribution reach. TVS did what legacy manufacturers do best: it iterated. With each successive version of the iQube, there have been considerable improvements in range, features, and product quality.
Price cuts of up to ₹26,000 due to GST revisions and increases in battery sizes across variants have led to a substantial boost in demand. Additionally, the TVS Orbiter was introduced in August 2025 as a low-cost entry-level scooter intended to attract those who considered the iQube a little too expensive.
Then on March 12, 2026, TVS unveiled its Orbiter V1, which is sold at a price starting from ₹49,999 on a Battery-as-a-Service (Baas) basis. Instead of making a full payment for the electric vehicle and its battery, the consumer subscribes to battery service per month that starts as low as ₹862.
These moves collectively opened up the market to a much wider range of buyers.
The Role of the TVS iQube
The iQube has been the backbone of sales of electric scooters by TVS Motors Company. Though the iQube still leads in sales, the newly launched Orbiter has also started adding to TVS Motors’ growth story.
The calendar year of 2025 turned out to be the best year for the sales of iQube, recording 2.99 lakh units, falling short of the 3 lakh mark by 863 units.
The peak performance by TVS Motors in terms of electric scooter sales came in the month of May 2026, when TVS Motors recorded the highest sales ever of any Indian electric two-wheeler manufacturer at 51,605 units, second only to the record of 53,647 units made by Ola Electric Scooters in May 2024.
The iQube today comes in various models that cover the ₹90,000 to ₹1.80 lakh price range, thus ensuring that TVS reaches out to all masses and even to those who prefer the high-end models in the market.
Growth of TVS in India’s EV Market
There is no denying that the growth story of TVS in the Indian EV market has been truly outstanding for 2025 and 2026. TVS achieved over 33% year-on-year growth in FY26 while the industry grew only by around 15%. This growth rate was achieved due to the fact that the company enjoys a lot of scale benefits, thanks to supply chain integration.
TVS touched a volume level of over 3.3 lakh units in FY26, becoming the first manufacturer in the country to reach this milestone within a financial year for electric two-wheelers.
With over 2,19,000 units and a 26% market share already reached as of 2026, TVS is truly establishing itself as India’s best EV two-wheeler brand.
Why Buyers Are Choosing TVS Electric Scooters
Despite facing stiff competition from startups like Ola Electric and Ather Energy, TVS focused on its core strengths, daily practicality, a familiar scooter design, and a strong after-sales network. For the average Indian buyer, especially one buying their first EV, these things matter enormously.
Service network is one of the most underrated factors in this market. The TVS iQube is currently available in over 1,000 cities through 3,300-plus dealerships. That kind of reach is something no EV startup has been able to replicate. When a buyer in a Tier-2 or Tier-3 city considers an electric scooter, knowing that a TVS service centre is nearby removes a significant barrier.
There is also the family angle. TVS has positioned the iQube as India’s Favourite Family EV, built around daily-life use cases, school runs, office commutes, and shared family trips with features like pillion backrest, hill hold assist, smart connectivity, and large under-seat storage. This positioning resonates strongly with Indian households, where a scooter often serves multiple family members.
Brand trust rounds out the picture. TVS has been making two-wheelers in India for decades. Buyers know the brand, trust its build quality, and feel confident about long-term ownership, a comfort zone that newer EV brands are still working to establish.
Why the TVS iQube Continues to Sell Well
Across the competition, each scooter has a distinct identity. Here’s where the iQube sits.
The Ola S1 series is the most feature-packed and aggressively priced option in the segment, but Ola’s after-sales service has faced well-documented challenges. Ola Electric’s market share dropped sharply, with just 7,512 units sold in January 2026, down 69% year-on-year, reflecting the fallout from service and quality concerns. Buyers who want a reliable daily commuter with dependable support have increasingly shifted away.
The Bajaj Chetak is built around a different promise. The Chetak stands out with its all-metal body construction and lowest maintenance costs among its key rivals, which appeals to buyers who prioritise durability and long-term running economics. Bajaj has been deliberate about not chasing volume through deep discounting, instead letting the product quality speak for itself. The result is a strong second place in the market, but at lower volumes than TVS.
The Ather Rizta caters to family buyers who want the best tech and the highest range. The Ather Rizta delivers the highest practical range at around 140 km and the longest warranty options available in the segment, making it a logical choice for buyers who cover more ground daily and want future-proof ownership. However, Ather’s dealer presence remains more limited than TVS’s.
The iQube sits in the middle, competitive on range, well-equipped on features, backed by one of the widest service networks in the country, and offered at multiple price points. Some of the main factors responsible for the iQube’s success include its practicality, range, reliability, and technological advancements. For most buyers comparing these four brands, the iQube strikes the broadest balance, which is exactly why it outsells all of them.
How TVS Compares With Competitors
| Brand | Key Electric Scooter | FY26 Sales Performance | Market Position |
| TVS Motor Company | iQube, Orbiter | 3.3+ lakh units (FY26), 10 lakh cumulative | #1 in FY26, 2nd to cross 10 lakh |
| Ola Electric | S1 series | ~1.67 lakh units (FY26, declining) | First to 10 lakh; currently 5th monthly |
| Bajaj Chetak | Chetak 2901, 3201 | 2.76 lakh units (FY26) | #2 in FY26 |
| Ather Energy | Rizta, 450X | Growing; Rizta ~70% of sales | #3 in FY26 |
What This Means for India’s Electric Scooter Industry
TVS reaching 10 lakh signals that India’s electric two-wheeler segment has moved well past the early-adopter phase and into mainstream territory.
The Indian electric two-wheeler market surpassed 1.20 million cumulative retail sales in FY26, up 19% year-on-year, exceeding all of FY25’s record volume with a month remaining in the fiscal year.
The growth is also happening across price points. The Orbiter at under ₹50,000, the iQube at mid-range, and TVS X at the premium end together show that EV adoption is no longer confined to a single buyer type or income bracket. Government support, including the PM e-Drive subsidy, has pulled demand forward meaningfully.
The bigger question now is how quickly this segment expands from a few per cent of total two-wheeler sales into something much larger. TVS’s own sales curve suggests the pace is only accelerating.
Challenges Ahead for TVS
The 10 lakh milestone is worth celebrating. But the road ahead is not without obstacles.
Rising competition is the biggest threat. Honda introduced its Activa Electric, while Hero MotoCorp has been seeing rapid growth through its Vida brand, selling more than 10,000 units per month on average over seven successive months from early 2026. Every established two-wheeler player is now fighting for the same urban EV buyer.
Subsidy dependence remains a structural risk. The PM e-Drive subsidy program has made a significant difference in lowering the cost of vehicles such as the Orbiter V1. Any reduction or revision to these subsidies could push up retail prices and slow demand among price-sensitive buyers, a segment TVS has worked hard to reach.
Rural penetration is still a work in progress. Like many other e-scooter companies, most of the sales made by the TVS iQube come from urban and semi-urban areas in India, where its dealerships are mostly concentrated. The huge potential for demand in rural India for the products comes from the absence of charging stations in this area.
Battery costs and localisation, and the problems associated with their localization are still present on the market. The company announced the plan to initiate the production of the batteries used in its scooters. However, until then, the company suffers from higher input costs like any other EV manufacturer.
Charging infrastructure, while improving, continues to be a constraint in small towns and cities in adopting electric vehicles. Availability of public charging stations is beyond the control of each manufacturer, but directly impacts consumer sentiment, especially those who don’t have convenient access to charge their EVs from home.
None of these challenges is unique to TVS. But sustaining market leadership at 10 lakh and beyond will require the company to navigate all of them simultaneously.
Future Plans for TVS Electric Mobility
TVS is not slowing down. The company has some upcoming products and is focusing quite significantly on the EV space.
TVS has earmarked ₹1,800 crore for new product development, technology advancements, and manufacturing capacities. TVS will also initiate EV battery cell manufacturing at its facilities to lower costs and enhance supply chain resilience.
A TVS Jupiter Electric is widely anticipated. TVS will introduce an electric variant of Jupiter by August 2026, priced in the range of ₹1.10 lakh to ₹1.30 lakh. With the huge success that Jupiter has enjoyed as a petrol scooter, the arrival of an electric variant is likely to open up another customer base for TVS.
TVS’s EV sales surged from 27,976 units in May 2025 to 43,632 units in May 2026, a 56% jump year-on-year. If momentum continues into the second half of 2026, the company is on course to make it its strongest EV year yet, and 15 lakh cumulative sales are not far behind.
Final Verdict
TVS electric scooter sales cross 10 lakh, and this is not just a round number to celebrate. It represents six and a half years of patient product improvement, smart pricing, and the distribution muscle that only a legacy two-wheeler manufacturer can bring to the table.
The iQube story is one of steady execution rewarded. It was never the flashiest scooter in the room, but it turned out to be the most consistent, the most accessible, and the most trusted. Add the Orbiter’s volume contribution, a service network that stretches to over 1,000 cities, and a brand that Indian families already know and rely on, and the formula becomes clear.
The next milestone is just a matter of time.
FAQs
Which TVS electric scooter contributed most to the 10 lakh milestone?
The TVS iQube is the primary contributor, having been on sale since January 2020. The TVS Orbiter, launched in 2025, has also begun adding meaningfully to the overall numbers.
How many TVS electric scooters have been sold in India?
As of June 11, 2026, TVS has cumulatively retailed 10,04,148 electric scooters in India, comprising the iQube and the Orbiter.
Is TVS the best-selling electric scooter brand in India?
Yes. TVS has been the number one electric two-wheeler brand since April 2025, with approximately 26% market share in 2026 so far.
How does TVS compare with Ola Electric in cumulative sales?
Ola Electric was the first brand to cross 10 lakh cumulative EV sales (March 2026), but TVS reached the same milestone in June 2026. In monthly sales, TVS now leads by a wide margin.
What are TVS's future EV plans?
TVS is working on new models, including the anticipated Jupiter Electric expected around August 2026, along with further iQube variants. The company has also committed ₹1,800 crore toward EV development and plans to localise battery cell production to improve cost efficiency.
