MG Select has launched the MG M9 and Cyberster Couture Editions in India, each limited to 50 units and created in collaboration with designer Gaurav Gupta. Here’s what’s new, what hasn’t changed, and who these exclusive EVs are really for.
MG Select has introduced the M9 Couture Edition and Cyberster Couture Edition in India, bringing designer Gaurav Gupta’s couture-inspired design language to two of its flagship electric vehicles. Limited to just 50 units each, these special editions focus on exclusivity and craftsmanship rather than mechanical upgrades. The bigger question now is whether buyers are willing to pay a premium for distinctive design when the driving experience remains unchanged.
The cars were unveiled at the Jio World Convention Centre in Mumbai, timed to Gupta’s Light Song couture showcase, and deliveries begin August 10, 2026.
Price at a Glance
| Model | Standard Price | Couture Edition Price | Premium |
| MG M9 | ₹75.90 lakh | ₹84.94 lakh | ~₹9 lakh |
| MG Cyberster | ₹82.50 lakh | ₹87.49 lakh | ~₹5 lakh |
All prices ex-showroom.
The M9 commands a steeper absolute markup because it’s a larger, more feature-dense product where the Couture treatment touches more surfaces. The Cyberster’s smaller premium reflects that it’s already a low-volume halo car sold in a single trim; the couture add-on reinforces an already-distinctive design rather than transforming it.
What Are the MG M9 and Cyberster Couture Editions?
The M9 is MG’s full-size electric MPV, sold as a chauffeur-driven luxury alternative to the Toyota Vellfire and Kia Carnival. The Cyberster is MG’s electric roadster, known for its scissor doors and sharp performance numbers. Both now get a Couture variant that layers Gupta’s design language onto the existing cars rather than altering what’s underneath.
For MG, pairing its flagship EV and its halo sports car with the same designer creates a consistent identity across two very different products, one built for comfort and presence, the other for drama and speed. That consistency is the point: it signals a single “MG Select” luxury identity rather than two unrelated special editions.
Why Did MG Partner With Gaurav Gupta?
Gupta is one of India’s most internationally recognised couturiers, known for sculptural silhouettes and a presence on the Paris Haute Couture calendar. He was picked not for name recognition alone but because his signature aesthetic, his “Serpent Infinity” motif, representing continuity, transformation and quiet power, translates well onto a car’s surfaces: metal, light and movement.
The collaboration builds on an earlier link between the two, when an early take on the Cyberster appeared at the opening of Gupta’s menswear flagship in New Delhi. This launch extends that relationship into a full production run, rather than a one-off showpiece. For MG, associating with couture rather than mainstream fashion also frames the cars as objects of craft, not just tech, which matters in a segment where buyers are increasingly comparing EVs to traditional luxury goods.
What’s Actually New?
Both cars carry the Serpent Infinity motif through embroidery-style detailing, tonal layering and hand-finished touches meant to echo how fabric shifts under light. On the exterior, that translates to gold-finished MG emblems, orange accent streaks, and, on the Cyberster specifically, twin serpent figurines built into the bonnet bulge along with swirling gold trim across the body. Inside, both get a “Couture Edition” wordmark on the dashboard and a tonneau cover embroidered with the Serpent Infinity emblem.
These are design-led editions, not mechanical ones. The value here is signalling and scarcity; buyers are paying for a limited badge and a designer’s hand, not more range or power. Whether that logic holds in a market still getting comfortable with luxury EV pricing is the real test of this launch.
Standard vs Couture: A Quick Comparison
| Standard | Couture Edition |
| Regular exterior styling | Gaurav Gupta-designed detailing |
| Standard MG badging | Gold-finished emblems, Serpent Infinity motif |
| Multiple colour choices | Exclusive Couture finish |
| Unlimited production run | Capped at 50 units per model |
| Standard interior trim | “Couture Edition” dashboard wordmark, embroidered tonneau detailing |
| Same battery, motor, performance | Same battery, motor, performance |
The last row is deliberate. Everything that affects how the cars drive is carried over unchanged; the comparison exists purely at the level of styling and exclusivity.
MG M9 Couture Edition
The standard M9 already sits at roughly ₹75.90 lakh (ex-showroom) as MG’s “Presidential Limousine,” built around a 90kWh battery and a claimed range of 548km. The Couture Edition is priced at ₹84.94 lakh, a premium of roughly ₹9 lakh over the standard car, for the exclusive styling and detailing described above.
It keeps the same 7-seat configuration and luxury-first cabin that positions the M9 against the Vellfire and Carnival; the pitch is that at this price point, few rivals can offer both electric power and a limited-run designer identity.
MG Cyberster Couture Edition
The standard Cyberster is priced around ₹82.50 lakh and remains India’s most accessible dual-motor electric convertible, with 503bhp, 725Nm of torque, a 3.2-second 0-100kmph time and scissor doors that already draw attention on their own.
The Couture Edition adds roughly ₹5 lakh over that at ₹87.49 lakh, layering Gupta’s motif onto a car that was already designed to be seen. For a roadster bought largely on visual impact, a couture badge arguably fits more naturally here than it does on a family MPV.
What Hasn’t Changed?
Both Couture Editions retain the same battery packs, motors, performance figures and core feature list as their standard counterparts. There’s no additional range, power, or technology on offer; the changes are entirely cosmetic and material. MG is being upfront about this being a styling exercise, which matters because it sets buyer expectations correctly: this isn’t a performance upgrade, it’s a limited-run identity upgrade.
If you already own a standard M9 or Cyberster, there’s no real reason to upgrade. You get the same range, the same power, and the same driving experience either way. The Couture Edition is aimed squarely at new buyers who want the badge of exclusivity and the designer detailing from day one, not at existing owners looking for more performance or capability.
Who Are These Cars For?
MG M9 Couture Edition: chauffeur-driven buyers and business owners who already considered the standard M9, luxury families cross-shopping the Vellfire or Carnival, and buyers who see the car as much as a status object as transport.
MG Cyberster Couture Edition: collectors drawn to owning one of only 50 examples in the country, roadster enthusiasts who already wanted the Cyberster, and weekend drivers looking for something visually distinctive rather than outright faster.
In both cases, the Couture badge targets buyers already sold on the underlying car, now choosing between the standard version and a more exclusive one.
Why This Launch Matters
MG Select was built as the brand’s premium retail arm specifically to house cars like the M9 and Cyberster, positioned above MG’s mainstream EV lineup. A couture collaboration pushes that positioning further, borrowing credibility from fashion the way European luxury marques have done for years with jewellery houses, coachbuilders and artists, often at far steeper premiums than what MG is charging here.
What’s notable is that MG, a mass-market brand in most of its lineup, is bringing this format to India first, rather than an established luxury nameplate like Mercedes-Benz, BMW, or Lexus. That tests whether Indian luxury buyers respond to design exclusivity the way they’ve historically responded to badge prestige or spec sheets, a genuinely open question in a market still working out what “premium EV” means beyond price.
If the Couture Editions sell through their 50-unit allocations, it gives MG a repeatable playbook: use MG Select as a platform for limited, designer-led editions that sit above the standard range without requiring a new model altogether. That would put pressure on rival luxury and premium brands in India to consider similar collaborations rather than competing purely on range figures and spec sheets.
Reservations are open through MG Select’s website, with bookings and enquiries also handled through the brand’s Elite Hub desk. Each Couture kit is capped at 50 units per model, available exclusively at MG Select Experience Centres across 14 cities. Deliveries are scheduled to begin August 10, 2026. Because each model is limited to just 50 units, interested buyers may want to enquire early, especially in cities with only one MG Select Experience Centre.
What Buyers Should Know Before Booking
- Only 50 units of each model will be sold, and MG hasn’t indicated plans for a second run; early interest is likely to move quickly.
- Availability is limited to MG Select showrooms across the 14 cities where the network operates, not MG’s broader dealer network.
- Mechanical specifications are identical to the standard cars; don’t expect more range, power, or performance for the extra spend.
- Resale value is untested. Limited designer collaborations can appeal to collectors over time, but there’s no track record yet for Couture Edition resale in India.
- Confirm customisation limits with MG Select before booking; colour and trim choices are likely more restricted than on the standard cars.
Final Thoughts
The MG M9 and Cyberster Couture Editions aren’t trying to be better versions of the standard models, and MG isn’t pretending otherwise. Both retain the same battery, powertrain, performance, and feature set as their regular counterparts. Instead, these limited-run editions are built around something that’s far less common in the Indian automotive market: exclusivity through design.
For MG, this launch is about more than introducing two special editions. It also marks a new direction for MG Select, positioning the brand alongside global luxury manufacturers that have long used collaborations with designers and artists to create products that feel more personal and collectible. Whether Indian buyers embrace that idea at this price point remains to be seen, but it’s a strategy that sets MG apart in a segment where most brands compete primarily on technology, performance, or specifications.
For buyers, the decision is fairly straightforward. If you’re already considering the M9 or Cyberster and genuinely value owning one of only 50 examples with a distinctive designer identity, the Couture Editions offer something the standard models simply can’t: rarity and exclusivity. However, if your priorities are performance, range, technology, or overall value, the standard M9 and Cyberster deliver virtually the same ownership experience at a lower price. Ultimately, these Couture Editions aren’t about adding more capability; they’re about giving buyers something more personal, more exclusive, and far harder to replicate.
FAQs
What are the MG M9 and Cyberster Couture Editions?
Limited-edition versions of MG's flagship electric MPV and roadster, designed with couturier Gaurav Gupta and sold through MG Select.
Who designed the MG Couture Editions?
Indian couturier Gaurav Gupta, known for his "Serpent Infinity" motif, which features across both cars.
Why did MG collaborate with Gaurav Gupta?
Gupta is one of India's most internationally recognised couturiers, and his sculptural design language translates well onto a car's surfaces. The collaboration also lets MG frame these EVs as objects of craft rather than just technology, positioning them closer to how traditional luxury goods are marketed.
Are the MG Couture Editions limited editions?
Yes. Only 50 units of the M9 Couture Edition and 50 units of the Cyberster Couture Edition will be sold, with no confirmed plans for a second run.
Which is more expensive: the M9 or Cyberster Couture Edition?
The Cyberster Couture Edition is pricier at ₹87.49 lakh against the M9 Couture Edition's ₹84.94 lakh, even though the M9 carries the larger premium over its own standard price.
