Tata Motors launched the Curvv Series X in India on September 3, 2026, with prices starting at Rs 9.99 lakh (ex-showroom) for the entry-level trim. This isn’t a new-generation Curvv. It’s a variant and pricing rework of the existing coupe-SUV, aimed at pushing more equipment into the lower- and mid-spec trims most buyers end up choosing.
If you were already considering a Curvv, or you’re cross-shopping this segment, the Series X is worth understanding properly before you walk into a showroom, because the changes are mostly about where features sit in the lineup, not about the car itself.
Tata Curvv Series X Price and Variant Lineup
The Curvv Series X lineup comprises six variants: Smart X, Pure X, Pure X+, Creative X+, Accomplished X, and Accomplished X+. This replaces the previous Curvv’s wider, more fragmented variant spread, and the total number of buildable configurations has also come down as Tata has trimmed some of the less-popular engine-transmission combinations.
Here’s how the ex-showroom pricing stacks up across the range:
- Smart X: Rs 9.99 lakh (1.2-litre turbo-petrol manual only)
- Pure X: Rs 10.99 lakh (petrol manual) to Rs 12.29 lakh (petrol automatic or diesel manual)
- Pure X+: Rs 11.79 lakh to Rs 13.09 lakh; Dark Edition Rs 11.99 lakh to Rs 13.29 lakh
- Creative X+: Rs 12.91 lakh to Rs 14.21 lakh; Dark Edition Rs 13.16 lakh to Rs 14.46 lakh
- Accomplished X: Rs 13.99 lakh to Rs 15.29 lakh; Dark Edition Rs 14.25 lakh to Rs 15.55 lakh
- Accomplished X+: Rs 18.49 lakh (T-GDI petrol automatic) to Rs 18.75 lakh (diesel automatic); Dark Edition Rs 18.75 lakh to Rs 18.99 lakh. This trim is automatic-only.
So the Curvv Series X spans Rs 9.99 lakh to Rs 18.99 lakh (ex-showroom) once the Dark Edition is factored in at the top end. The entry price is about Rs 24,000 higher than the outgoing base Curvv, but Tata has also cut prices at several points higher up the range while adding equipment, so the value proposition improves as you move up the lineup. As always, check the exact on-road figure at your local dealership before booking, since city-wise RTO and insurance costs will move the final number well beyond the ex-showroom price.
What Has Actually Changed With the Series X?
Tata hasn’t touched the exterior design, the platform, or the core engineering. What has changed is feature distribution. Items that used to be locked to the top two trims, like the 10.25-inch touchscreen, wireless Android Auto and Apple CarPlay, automatic climate control, cruise control, and auto-folding mirrors, now show up from the Pure X variant onwards. That’s a meaningful shift, because it means buyers who were previously choosing a mid-spec Curvv purely to get basic connectivity and comfort features no longer have to stretch as far.
The three-engine powertrain lineup continues, though Tata has revised how some engine and transmission combinations are offered. The more powerful T-GDI turbo-petrol engine is now paired exclusively with the 7-speed dual-clutch automatic; you can no longer get it with a manual gearbox, and it’s reserved for the range-topping Accomplished X+ trim. Tata has also reduced the manual-to-automatic premium from Rs 1.5 lakh to Rs 1.3 lakh and narrowed the price gap between the petrol and diesel versions.
The Dark Edition, Tata’s blacked-out cosmetic package, is now available across a wider spread of variants rather than being limited to a couple of trims, for a modest extra cost.
Inside the cabin, Tata has made small but genuinely useful practicality tweaks: the front seat-backs are slimmer, and the rear seat has been moved back and lowered slightly, which frees up a bit more real rear legroom and knee room than before, useful in a coupe-SUV body style where rear space has always been the Curvv’s weaker point.
Features and Equipment: Which Variants Get What?
Broadly, the feature spread now looks like this:
- Smart X (base): R-Comfort seats with passive ventilation, 17-inch aero-style wheels, a digital instrument cluster, multiple drive modes, a rear armrest, and six airbags with ESP and ABS with EBD as standard; this is not a stripped-down trim
- Pure X and above: 10.25-inch touchscreen with wireless Android Auto/CarPlay, automatic climate control, cruise control, push-button start, auto-folding ORVMs, rear AC vents, and a rear-view camera with TPMS
- Mid variants (Pure X+, Creative X+): Oyster White leatherette upholstery, 17-to-18-inch diamond-cut alloy wheels, a 10.25-inch digital instrument cluster, automatic headlamps, rain-sensing wipers, a 360-degree camera, and front parking sensors from Creative X+ onwards
- Top variants (Accomplished X, Accomplished X+): 12.3-inch touchscreen with a 9-speaker JBL sound system, ventilated front seats, a 6-way powered driver’s seat, ambient lighting, wireless phone charging, dual-zone automatic climate control, a gesture-controlled powered tailgate (Accomplished X+ only), and Level 2 ADAS
Whether the jump to a higher variant is worth it depends on what you actually use daily. The camera suite, upgraded instrument cluster, and other additional equipment at the mid-spec level add real everyday value. The move to the top trim brings more comfort and convenience polish, ventilated seats, JBL audio, and ambient lighting, which matters more if you spend long hours in the car than if you’re mainly using it for short city runs.
Engine, Gearbox and Performance
Three engine options continue on the Curvv Series X:
- A 1.2-litre turbocharged petrol (Revotron) producing 120 PS and 170 Nm
- A more powerful 1.2-litre turbo-petrol with direct injection (Tata’s Hyperion T-GDI unit), producing 125 PS and 225 Nm
- A 1.5-litre turbo-diesel (Kryojet) producing 118 PS and 260 Nm
The regular turbo-petrol and the diesel continue to be offered with either a 6-speed manual or a 7-speed dual-clutch automatic. The more powerful T-GDI petrol, however, is now automatic-only, and it’s exclusive to the Accomplished X+ trim. Tata hasn’t released independent 0-100 kmph figures for the Series X, so any performance comparisons should be treated as carried over from the outgoing Curvv rather than newly verified numbers.
Safety and Technology
Safety equipment includes six airbags, electronic stability control, a tyre pressure monitoring system, all-wheel disc brakes, front and rear parking sensors, hill-hold assist, and ISOFIX child seat anchorages as standard across the range. The 360-degree camera and Level 2 ADAS remain concentrated in the mid-to-top variants rather than being standard fitment across the lineup. The Curvv carries a five-star Bharat NCAP rating. Since the Series X retains the same core platform and body structure, the update is primarily a variant and equipment revision rather than a structural redesign.
Tata Curvv Series X: Which Variant Makes the Most Sense?
For most buyers, Pure X or Pure X+ is where the value proposition looks strongest. You get the touchscreen, connected app features, and comfort basics that used to require a much bigger spend, without paying for the ventilated seats and premium audio that a lot of buyers won’t use every day.
Creative X+ is worth considering if the panoramic sunroof, better camera setup, and light-coloured cabin genuinely matter to you, and the added cost still fits your budget comfortably.
Accomplished X and Accomplished X+ make sense mainly for buyers who want the ADAS suite, the more powerful T-GDI engine, or simply want the fullest feature set regardless of price. Given the automatic-only restriction on the top trim, it’s not the right choice if you specifically want a manual gearbox.
The base Smart X isn’t as bare as entry variants usually are; it already comes with a digital instrument cluster, multiple drive modes, and a full safety kit, so it’s a reasonable pick if you don’t specifically need the touchscreen and connectivity features. That said, the jump to Pure X brings enough additional equipment that it’s worth the extra spend for most buyers.
Tata Curvv Series X vs Previous Curvv
If you already own a Curvv or were close to buying one before the Series X arrived, there’s no urgent reason to feel like your car (or your near-finalised deal) is suddenly outdated. The core vehicle, design, platform, and engines haven’t changed. What the Series X changes is the value at the lower and mid trims, so if you were planning to buy a mid-variant Curvv, it’s worth checking current Series X pricing and features first, since you may now get more equipment for similar or slightly different money. If you were eyeing a top-spec Curvv, the changes matter less to you, apart from the T-GDI engine now being locked to the automatic gearbox.
Tata Curvv Series X vs Rivals
The Curvv Series X stands out mainly for its coupe-SUV styling and revised feature distribution. The Hyundai Creta and Kia Seltos offer more conventional SUV shapes and strong feature lists of their own, while the Maruti Suzuki Grand Vitara has an edge for buyers prioritising hybrid fuel efficiency over outright styling. The Citroen Basalt is the closest rival in terms of coupe-SUV design, though its positioning and equipment differ.
Who Should Buy the Tata Curvv Series X?
The Series X makes sense for buyers who like the Curvv’s coupe-SUV design and want a well-equipped mid-variant without paying flagship prices. It also suits buyers who want the option of a proper diesel automatic in this segment, which not every rival offers as widely. It’s a less natural fit for buyers who prioritise outright rear-seat space and headroom above all else, since the sloping roofline still limits that compared to boxier SUVs in the same price bracket.
Final Verdict
The Curvv Series X doesn’t reinvent the car, and it isn’t trying to. What it does is make the mid-spec Curvv genuinely more competitive by moving useful features- the touchscreen, connectivity, and comfort basics- down into more affordable trims. For buyers who were considering a Curvv but felt the feature list didn’t justify moving up a variant, this update changes that calculation in the car’s favour. The revised lineup is a straightforward improvement to the Curvv’s value proposition at the trims most buyers actually choose.
FAQs
What is the price of the Tata Curvv Series X?
The Tata Curvv Series X starts at Rs 9.99 lakh (ex-showroom) for the base Smart X petrol-manual variant and goes up to Rs 18.99 lakh for the top-spec Accomplished X+ Dark diesel-automatic.
Is the Tata Curvv Series X a new generation of the Curvv?
No. The Series X is a variant and pricing rework of the existing Curvv. The design, platform, and engines are unchanged; what's different is how features are distributed across the lineup.
What is new in the Tata Curvv Series X compared to the older Curvv?
The Series X moves features like the 10.25-inch touchscreen, wireless Android Auto/CarPlay, automatic climate control, and cruise control down to the Pure X variant, expands Dark Edition availability, and makes the more powerful T-GDI petrol engine automatic-only.
Which Tata Curvv Series X variant offers the best value?
Pure X or Pure X+ tend to offer the strongest value, since they bring in the touchscreen, connectivity, and comfort essentials without the added cost of features like ventilated seats or premium audio that not every buyer needs.
Does the Tata Curvv Series X get a manual gearbox on all variants?
No. The 1.2-litre turbo-petrol and 1.5-litre diesel engines are available with either a manual or automatic gearbox. Still, the more powerful T-GDI turbo-petrol on the Accomplished X+ trim is offered only with the 7-speed dual-clutch automatic.
